Twitter Blue to relaunch on Monday at higher price for Apple users

Twitter Blue

Tomorrow, Twitter will debut a new version of its subscription service, Twitter Blue. The new pricing will be $8 per month, according to a message the company posted on Twitter on Saturday. However, those who choose to subscribe through iPhone app instead of the website will have to pay an additional $3.

“we’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark”, the post reads.

The company added that the new Twitter Blue will have the option to edit tweets and post 1080p videos as well as a color-coded tag system: blue for paid users, gold for businesses, and grey for “government and multilateral accounts.” Other perks including the ability to post longer videos and see 50% fewer ads. Any changes to your Twitter account will require re-verification, even if just adding a new profile picture: “Subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again,” the official Twitter account wrote.

Users who want to display a blue checkmark will have to register with a valid phone number. Twitter product manager Esther Crawford said about the measure: “we’ve added a review step before applying a blue checkmark to an account as one of our new steps to combat impersonation (which is against the Twitter Rules).”

Twitter Blue was supposed to launch initially early in November, shortly after Musk’s takeover, but was postponed to the end of November, when it was again pushed back. About Twitter’s new policy Musk tweeted last month “new Twitter policy is freedom of speech, not freedom of reach!”