Meta will introduce a paid verification for its platforms Facebook and Instagram. The blue tick will be available starting this week in Australia and New Zealand, and in “more countries soon.”
The new subscription service is meant to protect against impersonating, and “is about increasing authenticity and security across our services,” Zuckerberg said. It will cost $15 USD per month for mobile apps and $12 USD on web, and will cover both Instagram and Facebook accounts.
The feature will be available for individuals over 18, but not yet for businesses. “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” a Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.”
Other social media platforms like Reddit, YouTube, Discord and Twitter use similar subscription-based models. Twitter introduced in December last year, a new blue subscription under Elon Musk for a price of $8.